Changing the Face of Downtowns

Google Field Trip comes to iOS

Google Field Trip comes to iOS

Mar 8, 2013

Google has just launched the iOS version of the Field Trip App that has been available for Android phones since September. Field Trip is intended to be Google’s take on a City Guide, or exploration app. This ever evolving guidebook app informs you when you are near cool stuff. Events and business can set off push notifications directly to your phone when...

Hip to Be Square

Hip to Be Square

Sep 28, 2012

Technology can help downtown businesses bridge the economies of scale gap. A lot of time is spent talking about the plight of small business owners. Main Street organizations strategize about ways to recruit and retain businesses in their districts. They throw festivals, run retail promotions, and market – all in the name of helping the small business...

Say Cheese

Say Cheese

Sep 21, 2012

Photography can be the elephant in the social media room. It is hard to talk about the importance and power of social media without talking about the importance and power of the images driving the madness. I am in no way an expert on photography. I take a lot pictures. I have a learned a lot in the past year or so, but I have a long long way to go before I might...

Paper is Your Friend

Paper is Your Friend

Sep 19, 2012

I am constantly asked for easy and simple ways to spruce up a tired window display. Outside of rearranging the merchandise and the simple act of vacuuming, dusting, and cleaning the glass, there is one tried and true way to make a statement on the cheap. Paper It is colorful, dynamic, inexpensive, and readily available no matter how remote your location. How can...